Indie What Is A Press Kit?

What exactly is a press kit?

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.

Why do you need a press kit?

A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.

What is the difference between a press kit and a media kit?

In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.

How much does a press kit cost?

Fortunately, not all press kits are disasters. In fact, if done well, they can be real assets. Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.

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Are press kits still relevant?

Are press kits still relevant? Yes, press kits are still relevant for both online and offline businesses. Many companies now add an electronic press kit to their websites for journalists to find important information, quickly and easily.

What does an electronic press kit look like?

EPK photos may include headshots, band and promotional shots, CD cover art, and liner graphics. Your Press Coverage: An EPK also shows off press coverage including reviews and interviews along with endorsements from radio and television outlets.

How do I make a digital press kit?

5 basic steps to make a digital press kit

  1. Decide on the ingredients. It stands to reason that before creating a press kit, you need to figure out its basic components and gather all the information needed.
  2. Arrange information on the slides.
  3. Add animation.
  4. Save as PDF.
  5. Save as HTML5.
  6. Share and track your press kit.

How do you make a gaming press kit?

How to get press releases from video game publishers – Quora. Visit each of their websites and look for a newsroom or press release page. You’ll want to find the PR or media contact info. (If it’s not on the newsroom page, try looking at the bottom of a recent press release.)

What should you include in a press kit?

What should be in a media kit?

  1. Media or PR contact information. In the event a member of the press should reach out to an organization, who should they contact?
  2. Important and recent press releases.
  3. Company background.
  4. Leadership biographies and headshots.
  5. Logos.
  6. B-roll footage and still photographs.
  7. Other elements.
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How long should a press kit be?

Make sure it sits up top and is tailored to the purpose of your press kit. This section can take inspiration from your About page but should be no longer than 100 words and give busy journalists a quick overview of what you do.

What should be in a digital press kit?

8 Essential Elements for Your Digital Press Kit

  1. Bio. The first element to have is your most current bio.
  2. Photos/images. The next element to include in your digital press kit is a section with downloadable (professional) photos.
  3. Music.
  4. Video.
  5. Press articles/reviews.
  6. Notable achievements.
  7. Contact info.
  8. Social media.

Do people still use media kits?

Media kits have gone digital. So press kits have slowly gone out of fashion. However, journalists still need this information for background and editorial-ready copy. You can now fill it with lots of fact sheets, FAQs and news releases, without overwhelming the journalists.

When should I send a media kit?

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview.

What is the main purpose of a media kit?

The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the

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