Often asked: Indie Gogo What Is Crowdfunding?

How does crowdfunding on Indiegogo work?

Crowdfunding on Indiegogo empowers people to unite around the ideas that matter to them, and together make those ideas come to life. Instead, supporting a crowdfunding idea on a platform like Indiegogo means you are helping a work-in-progress project, idea or cause.

What type of crowdfunding is Indiegogo?

Indiegogo /ˌɪndiˈɡoʊɡoʊ/ is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions.

How do I start crowdfunding on Indiegogo?

Launch large with crowdfunding on Indiegogo

  1. Raise Initial Funds. Generate the starter capital you need to validate your idea and develop your product.
  2. Extend Your Reach. Our network is your network.
  3. Build Your Business.

What is crowdfunding and how does it work?

Crowdfunding is a way to raise money from a large number of people. Large groups of people pool together small individual investments to provide the capital needed to get a company or project off the ground. Individuals, charities or companies can create a campaign for specific causes and anyone can contribute.

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Can you lose money on Indiegogo?

Indiegogo is the only crowdfunding platform where you have the option to keep all your funds even when your campaign does not reach its goal.

How long does Indiegogo take to pay you?

Indiegogo will send a disbursement to your bank account within 15 business days after your campaign ends, provided your bank account information is correct and accurate.

Which is better Indiegogo or GoFundMe?

Depending on how much money you’re looking to raise – and how confident you are in marketing your campaign – GoFundMe is a perfectly adequate option for fundraising your campaign. Indiegogo is a good option if your project doesn’t fall into the specific categories that other crowdfunding sites cater to.

Which crowdfunding platform is best?

The 6 Best Crowdfunding Platforms of 2021

  • Best Overall: Indiegogo.
  • Best for Startups: SeedInvest Technology.
  • Best for Nonprofits: Mightycause.
  • Best for Investing: StartEngine.
  • Best for Individuals: GoFundMe.
  • Best for Creative Professionals: Patreon.

How long should a crowdfunding campaign last?

Projects on Kickstarter can last anywhere from 1 – 60 days. We’ve done some research, and found that projects lasting any longer are rarely successful. We recommend setting your campaign at 30 days or less.

Do you have to pay back crowdfunding?

With donation-based crowdfunding like GoFundMe, you don’t have to pay the funds back at all. Backers donate to your business or cause. (This can be a good option for nonprofit organizations.) Donation levels may include perks or rewards, but that’s not required.

What are the advantages of crowdfunding?

Eight advantages of crowdfunding: it can be a fast way to raise finance with no upfront fees. pitching a project or business through the online platform can be a valuable form of marketing and result in media attention. sharing your idea, you can often get feedback and expert guidance on how to improve it.

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How do I start crowd funding?

9 Steps to Launching a Successful Crowdfunding Campaign

  1. Share your story.
  2. Offer great rewards.
  3. Set a funding goal.
  4. Promote your campaign.
  5. Update your backers as your project progresses.
  6. Fulfill your promise.
  7. Find a viable means to monetize your pain point.
  8. Find a manufacturer you can work with.

What are the disadvantages of crowdfunding?


  • You may spend time applying to the plaftorms and not result in any finance being raised.
  • Dependent on interest in the business or idea, hence much activity to create interest, may be required before asking for this source of finance.
  • Failed projects could harm your reputation.

What do Crowdfunders get in return?

Rewards can be offered such as acknowledgements on an album cover, tickets to an event, regular news updates, free gifts and so on. Returns are considered intangible. Donors have a social or personal motivation for putting their money in and expect nothing back, except perhaps to feel good about helping the project.

What are the pros and cons of crowdfunding?

PROS: Reasons to Consider Crowdfunding

  • There’s not much financial risk.
  • Your campaign could go viral.
  • A successful campaign validates your business idea.
  • You keep all of your equity.
  • You can tap into an existing community—and build your own.
  • It takes time and money.
  • Your campaign might not succeed.

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