What Is An Indie Brand?

What are indie products?

“An indie beauty brand is independently owned and operated and is doing something ‘unconventional’– whether it’s clean ingredients, a new category, a different spin on something existing, or a disruptive way of reaching their consumer.

What’s an indie makeup brand?

What is indie makeup? Indie makeup brands are independently owned cosmetics companies. They can be big or small, and you can (and should!) support Black-Owned, Native-Owned, LGBTQ+ Owned, Latinx-Owned, AAPI-owned, and Women-Owned indie brands.

Is Morphe an indie brand?

Of the indie-beauty brands tracked (Glossier, Fenty Beauty, Morphe, and ColourPop), only Fenty (4%) and Morphe (4%) earned noticeable levels of unaided awareness. What’s more interesting is when you look at the aided-brand awareness for some of the most talked about indie beauty brands.

Are indie cosmetics safe?

Are indie brands safe, though? Indie products aren’t necessarily bath bombs made in a random person’s kitchen – though it can be possible and it doesn’t have to be unsafe. It can mean Gerard Cosmetics, Pixi Beauty or Colourpop as well!

What is the richest makeup brand?

Beauty Sales (US Billions)

  • L’Oréal $27.2 billion.
  • Unilever $21.3 billion.
  • Estée Lauder Cos. $11.8 billion.
  • P&G $11.8 billion.
  • Coty $7.7 billion.
  • Shiseido $7.3 billion.
  • Beiersdorf $5.9 billion.
  • Johnson & Johnson $5.9 billion.
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What iS the number 1 skincare brand?

Rodan + Fields Named the #1 Skincare Brand in the U.S. and North America in 2017.

Is indie a rude makeup?

That being said, this won’t be one of the sea of indie makeup brands for too much longer. Recently, Rude Cosmetics started to get attention from Fashion Nova—and we all know what that means. Since its beginnings, Winky Lux has managed to make a name for itself that most other indie makeup brands wish they could mimic.

What are indie clothing brands?

Below are eight indie clothing brands that will make your wardrobe as unique as we know you are.

  • The Frankie Shop.
  • Caron Callahan.
  • Loeil.
  • Olive.
  • Stylenanda.
  • KITRI.
  • Need Supply Co.
  • Reformation.

Is shroud cosmetics cruelty free?

Shroud Cosmetics | 100% Vegan & Cruelty-Free.

Is Morphe made in China?

Morphe. Morphe produces in China to cut costs, instead of creating jobs in the U.S. They’ve relied heavily on influencers to build brand recognition, who are happy to share their affiliate codes.

Is Jeffree Star cosmetics an indie brand?

Jeffree Star Cosmetics Is The Only Influencer Brand On The Top 10 Most Searched List. From die-hard indie brand lovers to drugstore beauty queens, there’s always a brand and price point that owns their hearts.

What brands do Morphe sell?

OUR EXTENDED FAM

  • Banila Co.
  • Beauty Bakerie.
  • DANESSA MYRICKS BEAUTY.
  • Dominique Cosmetics.
  • DUO.
  • Eye Kandy Cosmetics.
  • Flutter.
  • Hero Cosmetics.

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